Every journey has a beginning—and ours started in the small, vibrant village of Jugasana Kalan in Bulandshahr, Uttar Pradesh.

It was here that Paridhi Narvar, driven by a deep desire to create sustainable livelihood opportunities for rural women, took her first steps toward building what would become Phoolja Foundation. Inspired by the values of her grandparents, Late Shreemati Phoolwati and Late Shri Jogendra Singh, and supported by her parents, Mr. S.K. Narvar and Ms. Poonam Narvar, Paridhi envisioned a model where agricultural waste could become a source of empowerment.

With nothing more than a few ideas, a group of curious women, and a shared hope for something better, the very first community meeting took place under the open sky. Women shared their struggles, their skills, and their dreams. That day marked not just the start of an organization—but the beginning of a movement. 

Soon, training sessions began. The women learned to make products from cornhusks, paper waste, cow dung, and dried flowers—items once discarded, now transformed into dignity, income, and pride. 

Phoolja, named to honor both family roots and blossoming futures, is grounded in that first conversation. From Jugasana Kalan, the seeds of change were sown—and they continue to grow. 

Stay with us on this journey 

This is more than a story. It’s a mission. 
From the farm to the people—we’re just getting started.